24 March 2023
What Is A Business Directory? A business directory is a source of information about a particular geographic area, region, or city that gives information on the businesses in it. It typically includes listings of business entities such as companies and government agencies within each category. In simple words, a business directory is a website where you can find local businesses and connect with them. Usually claiming a listing is free, to begin with, but there are paid options to unlock more features for your listing and help it to stand out from the crowd.
Business owners typically list their name, address, phone number, hours of operation, website, social media accounts, a short business description of what they do, photos, and lists of products and services they offer. Online business directories listings are also called “citations” or citation sites in local SEO. Get more visibility by building citations on local directories.
If you’re a business that operates out of physical bricks and mortar storefronts then the odds are you want to attract customers that are nearby or local to you. Let’s hear it from Mike a business owner who puts a local focus on his online plans. I very often will take a phone call where somebody has called me and they haven’t seen the website, and then immediately I don’t have to ask them because then I know that they’ve used the phone number where I’ve linked onto the maps and yeah, then they’ve seen on their phone when they’ve been searching on their phone the phone number comes up with the location and they’re just able to connect straight through to my phone number.
So, by localizing it with the map markers on the location if you’re searching for a balloon flight using your phone up in Birmingham it’s going to take you towards my map marker and immediately give you my phone number as an option to call. We are going to explain the ins and outs of one of the best ways to connect with local customers local directories. By the end of this you will know how to get started where to list your business and how to manage your local profile. Local directories are a great way for local businesses to connect with potential customers in their area. The first step is to create a listing.
These online listings include your key information like your business name, your address and your telephone number. Many local directories require that your business has four walls or a local service area in order to be listed. So virtual businesses that don’t meet with customers directly are usually ineligible.
To get started, you need to pull together the name of your business as you want it to appear online. Also your phone number and your street address or wherever you receive mail in the post.
The name of your business seems pretty straightforward but consistency is key. If the sign in front of your shop says Mike’s Bikes then you don’t want to list your shop as Mike’s Bikes in one directory and Michael’s Bicycles in another.
For the address, you’ll need a physical address or location. Post office boxes and shed locations usually won’t be accepted. Just like with your business name, enter your address in the exact same way for every directory.
Telephone numbers should be local as well including your area and country code. So generally, you won’t want to use a free phone number. To land local customers you’ve got to have these three things: name, address, and phone number. Once you know what to list, it’s time to find out where to list it. There are loads of online directories to choose from but it’s best that we start with the obvious ones.
First, you want your business and all of those great local details to show up on the most popular search engines like Yahoo, Bing, and Google. All of these have local versions and local business listings for you to use. You should also explore options on major local directories social networks, and review sites.
Some of these might be industry-specific. Not sure where to find them?
Try searching for a business that’s similar to yours and see where they appear. Every local listing site has its own registration and verification process but most work essentially the same way. You need to include those three key pieces: name, address, and phone number, plus additional business details like your working hours, photos of your products videos of your shop and anything else that let you list. You may be asked to choose one or more categories to describe your business. And while you might not find the perfect category you should just try to choose the closest fit.
Sometimes the directories will ask you to prove that you are in fact the owner of the business you are verifying. Every directory is different. But most will verify you by doing things like mailing you a post card with a special code on it leaving you a voice or text message with a code or sending you an e-mail with verification instructions.
Once you’re approved, you can update and manage your listing any time. That just means regularly reviewing and changing any information when necessary.
Try to list yourself on a bunch of relevant directories. Once you’ve done this you want to keep track of what you’ve got where maybe by making a spreadsheet. You always want to keep your local listings consistent and up to date. Remember, if your name, address, or phone number changes you need to update all of those listings immediately. To sum up: You want to connect with your local customers and create profiles on business directory websites take advantage. So take advantage of the major search engines local business listings review sites, and more. Being in all of these places gives you a better shot at connecting with local customers.
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